Group Companies

The story of iTransport begins in 2016, with the creation of a transport company under what would later become Chinar Group in Azerbaijan. From day one, our goal was clear: to take guests, tourists and corporate clients to their destination safely, on time and with respect.

In the early stages, our work focused mainly on airport–hotel transfers, point-to-point city rides with a driver, and meet & greet and farewell services for guests of travel agencies.

Very quickly we realised that the person behind the wheel is not "just a driver". In the eyes of a guest, this is often the first face of the company and the country. That is why we started building a model around driver standards, dress code and appearance, communication style, and attitude towards every passenger.

For us, "transport service" was never only about the road – it was about image and trust.

As demand increased, the scale of our operations expanded: more group tours, more events and conferences, more VIP guests and official delegations required coordinated logistics and strong operational control. It became obvious that we could not manage everything with only phone calls, chats and spreadsheets.

This is where the idea of iTransport and the itransport.az platform was born. We wanted to make order management more transparent, allocate vehicles and drivers more efficiently, and provide partners with a faster, clearer and more professional way to communicate with us.

Today, iTransport is the dedicated transport and mobility brand within Chinar Group, responsible for airport transfers, city and intercity rides, transport for corporate events and MICE, and organising the transport part of tour programs.

For us, iTransport means both the real service on the road and the digital brain that makes that service organised, visible and reliable.

The story of Chinar Academy grows out of Chinar Group's daily work: organising tours, transfers, hotel stays and guest experience. Over time, one thing became very clear: transport and tour programs are crucial, but the hotel team and onsite service quality often define how a guest remembers the entire trip.

Working closely with drivers, guides and tour coordinators, hotel reception and reservation teams, F&B and restaurant staff, housekeeping, sales and management, we saw a consistent gap: the infrastructure and demand exist, but there is not always enough structured, well-trained talent at every stage of the service chain.

Our first response was to build robust internal training inside Chinar Group: service, safety and communication standards for drivers and tour coordinators; check-in/check-out procedures, complaint handling and guest communication for reception and reservation; service etiquette, table setup, menu knowledge and guest care for F&B staff; room standards, cleaning protocols and guest privacy for housekeeping teams; commercial thinking, revenue orientation and leadership basics for sales and management roles.

The impact was tangible: guest satisfaction increased, partner hotels and agencies trusted us more, and operations became smoother. That led to a natural question: "If this system works so well internally, why not turn it into an academy for the whole market?"

This is how Chinar Academy evolved into a standalone education brand.

Today, Chinar Academy acts as an entry point for young people who want to start a career in tourism and hospitality, provides upskilling and specialised programs for people already working in the sector, and serves as a training partner for hotels and tourism companies.

In parallel, Chinar Academy also develops study-abroad and hospitality education pathways, and guidance on scholarships and long-term international career opportunities.

For us, Chinar Academy is not just a course provider, but a talent bridge between the tourism/hospitality industry and the real job market.